Digital Content

Nashua Mobile has launched a multimedia messaging services (MMS) portal that aims to give companies of all sizes the ability to easily communicate with their customers using MMS as a tool.

The MMS portal is designed to give companies the ability to send rich content, such as advertisements, invoices, or even short training messages out to their users at an affordable cost.

  The MMS functionality is offered through the Nashua Mobile Multi-Protocol Gateway (MPG), a commercial messaging hub that is designed to support the transmission and reception of Cell C, MTN and Vodacom SMS messages as well as faxes and e-mails.

The MPG aims to allow companies to communicate easily with customers across a range of media through a single, user-friendly interface; SA companies ranging from SMEs to the largest blue-chips are already sending out millions of SMS messages a month through the MPG.

  Says Doug Mattheus, marketing director at Nashua Mobile: “With penetration of MMS-ready phones into the SA market increasing by the day, MMS is coming into its own as a communications medium. Most new phones support the technology, which means that companies can now reach customers with more interactive cellular content that rivals e-mail messaging for richness.”

  Companies can manage their own MMS campaigns through the portal, or they can commission Nashua Mobile to design and execute their MMS campaigns, he adds. Reporting functionality allows companies to track the delivery rates of the MMS messages, he continues.

  Concludes Mattheus: “MMS is suited for a range of branded communications, especially viral campaigns, and, when used wisely, produces outstanding response rates. It is more feature-rich than SMS, yet affordable and easy to use. We expect to see companies adopting it for more and more marketing and communication applications in the months to come.”

ICT World