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African Movie Channel, AMC is the new digital TV channel that has just launched in the UK exclusively on Homechoice on channel 240.

AMC is the first and only TV channel of its kind outside Africa and in Europe and indeed the world, dedicated solely to top quality African movies from Nollywood (the very popular Nigerian film industry, and the third largest film industry in the world behind Hollywood and Bollywood), and other major African film production houses.

With 100’s of films available on-demand, the new African Movie Channel offers viewers a mix of classic films such as Violated, Osofia in London and Madam Dearest, and new and recent releases starring favourite African actors like Richard Mofe-Damijo, Genevieve Nnaji, Olu Jacobs, Rita Dominic, Ramsey Nouah, Fred Amata and many more.

Working with partners, Homechoice, AMC has been delivered as one Subscription Video On-Demand (SVOD) sub-channel offering for unlimited viewing 20 fresh movies every month, for one incredible price of £9.99 (only 50p a movie), and three Pay-Per-Rental sub-channels (priced from £1.50 a movie for 72 hours viewing), in one power-packed channel.

With the absence of a channel dedicated to showing African movies in Europe, the large population of Africans and other consumers of African movies had relied on renting low quality VCDs from local African shops. The new African Movie Channel has resolved this fundamental issue by making available a Video On-Demand (VOD) offering of quality African programming tailored for on-demand to serve the under-represented African television audience, putting them in total control of what they watch, when they watch and how they watch.