New association to be open to all Technology distributors in Middle East & Africa (MEA); aims to provide platform for best business practices and communications between channel and vendors

Middle East (Monte Carlo), February 2006: Distree Events, the organisers of premier channel events for emerging markets in EMEA, announced the formation of the region's first Technology Distributors Association (TDA) as a platform to represent technology distributors throughout the Middle East, Turkey and Africa regions. TDA's initial Executive Committee includes some of the region's leading and most established distributors representing an estimated 25% of the MEA's IT spend. Dr. Ali Baghdadi, CEO of Aptec, was elected as its first President.

Speaking at the initial meeting of the Executive Committee, Dr. Baghdadi said, "We feel that the region's (technology distribution) industry has matured to the point where it is necessary to introduce a platform to assure its long-term sustainability by achieving consistent customer satisfaction through promoting a code of professional conduct. As an association, we are absolutely committed to bringing value to our members by speaking as one voice and promoting best practices throughout the region."

As an association representing the region's distributors, TDA will work with its members to look at issues affecting all and to bring benefits to all the stakeholders within the value chain including vendors. These issues include vendor and reseller relations, the value the channel brings, credit and insurance, financing matters, legislative matters surrounding IT in the region, and promoting ethical business throughout the technology channel.

Farouk Hemraj, CEO and co-founder of DISTREE Events, commented on the formation of the association, "We are excited at the prospect of the region's distributors working together for the benefit of the channel as a whole. As an organiser, we have a commitment to providing the platform for the healthy growth of the region's channel structure. The fact that DISTREE was selected as the launch event for the association underscores the importance of the event to distributors in the Middle East, Turkey and Africa."

Membership of the association is open to technology distributors operating in the Middle East, Turkey and Africa region, subject to meeting certain entry-level criteria and committing to a code of conduct mutually agreed by TDA's executive committee.

According to Dr. Baghdadi, the region's distributors are encouraged to actively contribute by sending suggestions and comments to the committee on tda@distree.com. A web site for the association will be available shortly to facilitate email messages being routed to all Executive Committee members.