VODACOM'S S. AFRICAN ARPU TAKES A DIVE WITH MORE LOW-PAYING CUSTOMERS
South Africa's leading cell phone operator, Vodacom, reported an 8 percent drop in first-quarter average revenue per user (ARPU) in its domestic market on Tuesday.
Vodacom said in a statement that ARPU in South Africa fell to 150 rand per month in the April-June quarter as the company lured more lower-spending pre-paid customers. Vodacom, 50 percent owned by Telkom, on Monday had told Reuters its total number of subscribers increased by 11.2 percent quarter-on-quarter to 17.2 million at the end of June.
It said on Tuesday that figure included growth of 11.3 percent in South Africa to 14.3 million customers. Vodacom had signed up 26,341 customers to its new high-speed, third generation offering by the end of June, compared to 10,853 at the end of March.