-One time general manager of dealer sales for Globacom Limited, Okon Iyanam has been appointed as the new chief marketing officer for Vmobile Nigeria. Mr. Iyanam, whose appointment takes effect from April 1, 2005 is presently the strategic planning director at Insight Communications Limited. He replaces the South African expatriate, Mr. Lawrie Golding, whose contract with Vmobile expired at the end of 2004, having successfully handled the repositioning of Vmobile as an aspirational brand in Nigeria.
Mr. Iyanam left Globacom in 2003 and was briefly with the Enyi Odibo-led DDB Lagos before joining Insight/Grey. While with Globacom, he was special adviser to the Chairman, Dr Mike Adenuga, general manager of corporate communications and general manager of corporate sales. There is industry speculation that Mr. Iyanam's appointment may throw the advertising and public relations accounts open for pitch. This is a tradition common with arrivals of new marketing chiefs in organisations, especially when such organisations are not multinational and where decisions are made from the holding companies or headquarters.