PRIMUS ENTERS GHANAIAN MARKET WITH GSM SERVICE
Primus Mobiles has embarked on its global expansion with the launch of GCS™ (Global Communication Services) in Ghana. Supported by a considerable initial investment, the unique GCS™ service offers low cost international calls from Ghana to over 700 destinations worldwide. What’s more GCS™ can be used on SIM cards from any local service provider regardless of price plans.
Users in Ghana will benefit from low cost international calls by using the Primus P-Key™ which routes all calls via Primus’ global network ensuring low-cost rates. The P-Key™ is available on all Primus handsets including the new PTL898*; the PTL868** and the PTL888***. The handsets are competitively priced giving every Ghanaian the opportunity to take advantage of GCS™ and save money on their international calls.
Andrew Reid, Primus Mobiles Managing Director comments: “We plan to shake up the African telecoms market by introducing savings on outbound international calls and quality handsets. There is a distinct lack of choice and tariffs in Ghana which has led to major telecom market share and uncompetitive rates for international call traffic.”
The Primus Call Saver Service™ is designed to appeal to consumers who frequently call abroad to keep in touch with family and friends. Following the simple account activation process, all the caller has to do is dial the international number they wish to call and press the Primus P-key™ providing an instant connection to better value international calls.