Digital Content

Cape Town tourist guide magazine, The Other Guide, has launched an Internet tourism portal to provide visitors to SA with helpful information. The Other Guide is an independent publication launched in November 2003 and is provided to visitors arriving at Cape Town International Airport. The portal,, will complement the print version of the magazine and provide visitors and holidaymakers with information when they are still in the planning phase of their holidays.

"The Other Guide sees this as an integral addition of value for advertisers, extending the reach of their information, products and services," says Barry Tyson, founder and editor of The Other Guide.

The site aims to extend its content later, to include information on the whole country, he says. Tyson also plans to add booking and feedback pages to the site.

"We've recommended a selection of things to do including accommodation, activities, places to visit and restaurants," says Tyson.

"We've tried to add quirky places that we've been to and recommend to visitors. Editorial content on the Internet has very much retained the light-hearted but informative style of the print version. It will provide detailed information on destinations, outdoor activities, eating, drinking and accommodation."

"With the current tourist season in full swing, we have been swept off our feet with demand for the magazine. The airport is definitely busier than last year and we are seeing international flights arriving not just in the morning but throughout the day," says Tyson.