MADAGASCAR COMPUTER MARKET INUNDATED BY CLONES AND PIRATE HARDWARE

Computing

Although the ICT market in Madagascar is nearly saturated, the market is now being inundated with cheap clones and counterfeit machines that are competing on price for the final 20% share of the market. Consumers with tight budgets are being wooed to buy machines that might be their third or fourth choice. There are around 50 resellers and distributors, most of which are concentrated in the island's capital.

For example, let's look at hard disks. The well known international brands are Maxtor, Seagate and Western Digital. For microprocessors it's AMD and Intel. For memory, you might look for Kinston Technology. In every area of hardware, there's a well known brand.

By contrast, in Madagascar there are a large number of largely unknown brands that sell at very cheap prices. Some less scrupulous dealers have set up their own workshops and are assembling low-cost machines from cheap components of unknown provenance from different suppliers. Thus consumers may end up with machines that will function less well and be less reliable than those with well-known brand-names. However the responsibility lies firmly in the camp of the consumer to realise what they're letting themselves in for when they buy a cheap machine.

Midi Madagasikara

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