SA ONLINE PUBLISHERS ASSOCIATION SEEKS METRICS TECHNOLOGY

Digital Content

The Online Publishers’ Association (OPA) has issued a request for proposals for a Web analytics/metrics infrastructure for its 16 members’ Web sites, writes Iain Scott of ItWeb.iAfrica.com MD JP Farinha, who heads OPA’s measurement committee, says the body is looking for an application service provider to provide a Web analytics infrastructure to cater for all OPA members.

The 16-member body, launched last month, was formed after SA’s two largest Internet publishers, IOL and eMedia24, withdrew from the Audit Bureau of Circulation last year. Among the reasons for the withdrawal was dissatisfaction with Web site traffic measurement procedures.

The OPA’s main aim is to promote the online publishing sector’s growth and profitability by setting standards and meeting the needs of marketing and advertising professionals.Farinha says the request for proposals has been sent directly to a list of potential providers collected from members.

"I don’t know if it covers everyone, but it has been sent to those we know about," he says. The document can also be downloaded from the OPA Web site. The deadline for submissions is 8 July and the selection of the vendor has been scheduled for 31 July. According to the document, the project is to begin on 11 August and is to be completed four months later.

Farinha says the OPA is not looking at South African vendors only and the request for proposals has also been sent to some international players. The OPA has not disclosed its budget for the project. "We are also looking for vendors to supply us with guidelines," Farinha says.

According to the request for proposals, the OPA is looking for a "highly focused and streamlined proposal based on the best possible software pricing and consulting rates while maintaining excellent quality and professional standards".The OPA’s members are 365 digital, Ananzi, BDFM, iafrica.com, IOL, ITWeb, Johnnic Publishing, Mail & Guardian Online, eMedia24, Moneymax, Moneyweb, MSN SA, M-Web, Ramsay Son & Parker, Supersport and Tiscali WorldOnline.