UCS PARTNERS WITH FERNRIDGE TO MUSTER GREATER CLIENT VALUE
Retail software company UCS Group has acquired a 51 percent share in urbanology specialist Fernridge Consulting. The acquisition represents an investment by UCS in the analysis-driven market of urbanology and is expected to bolster the group’s service and value-add proposition to its client base.
Neil Michelson, chief operating officer of the UCS Group and managing director of Fernridge Consulting, describes his vision of the partnership: "We want to be able to marry our customers’ data with Fernridge’s demographic and urbanology competence. We believe that we will then be able to provide significant value added services to our customers."
Fernridge Consulting is unique in that it uses aerial photography rather than living standards measurements (LSM) to gather far more precise demographic data for its projects.