MICROSOFT SOUTH AFRICAN AD PULLED BY ADVERTISING STANDARDS AUTOHRITY
The Advertising Standards Authority of SA (ASA) has ordered that a Microsoft ad implying that its software will bring about the extinction of the hacker is to be pulled for being "unsubstantiated and misleading". The ad under the spotlight. Its caption states: ‘Microsoft software is carefully designed to keep your company’s valuable information in, and unauthorised people and viruses out. Which means that your data couldn’t really be safer, even if you kept it in a safe. Which is great news for the survival of your company. But tragic news for hackers.’ An objection was lodged by freelance journalist Richard Clarke, in his personal capacity, who complained that the advert was untrue. He claimed Microsoft software is littered with vulnerabilities.
The advert depicts a dodo, a woolly mammoth, a sabre tooth tiger and a hacker. The caption claims that not everyone benefits from Microsoft software and that with it, a customer’s data couldn’t be safer even if it was kept in a safe. It was published in the November issues of ITWeb Brainstorm and Time Magazine. "Microsoft’s software is littered with vulnerabilities," Clarke says in his submission.