Africa’s fragmenting media landscape - changes in audiences and advertising (Oct. 2010)
Document type: Briefing paper
Publication date: 30 October 2010
Number of pages: 14 pages (8 tables)
Liberalisation has bought competition that has fragmented both TV and radio audiences. In addition, the use of mobiles, the Internet and programme recording devices is offering new platforms for distribution that is further fragmenting those audiences. This briefing paper looks at a range of data to offer pointers to where the market is going.
This briefing paper is available now.
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